How Rally Pickleball Club Built a Lean, High-Volume Operation with CourtReserve

Rally Pickleball Club is a veteran-owned indoor pickleball facility in Auburn, Washington. To build a lean, high-volume operation from day one, they chose CourtReserve — before they even signed their lease.

2024

Founded

5,200+

Monthly Players

Courts

How their Club Management Experience changed

Before CourtReserve

Searching for a robust system to operate at a high level from day one

Wanted an easy, self-serve player experience

Looking for a low-friction way to attract first-time players

Needed real-time visibility into court traffic, inventory, and staffing

After CourtReserve

Manages a 50,000 sq. ft. facility with a lean team and one connected platform

Members book, check in, and pay on their own, no staff required

Public Booking lets players register without a membership commitment

Heat map reporting and live POS inventory tracking keep operations sharp in real time

More about Rally Pickleball Club

Rally Pickleball Club was built by four co-owners who shared a simple belief: the world would be a happier place with more pickleball in it. Founded in Auburn, Washington in 2024 as a veteran-owned operation, Rally set out to create a true community hub for players of all levels.

Today, Rally Pickleball Club is a 50,000 square-foot facility featuring 14 cushioned courts, a pro shop, youth and adult programming, video analysis capabilities, an indoor golf simulator, and more.

From the start, Rally was designed to run lean. Before the founding team signed their lease, they had already chosen CourtReserve as their operating system. Nearby clubs were already on the platform, and tapping into an existing network of operators and players gave Rally a running start. "Choosing the correct software to run our operations was the #1 priority to hit the ground running," says co-owner and General Manager Dillon Eugenio.

Now, CourtReserve sits at the center of how Rally operates, keeping the facility lean without sacrificing player experience, operational control, or club growth.

Players book, check in, and pay on their own, getting from the parking lot to the court without staff involvement. Behind the scenes, programming is intuitive and fast to build, so Rally can keep offerings fresh without it becoming a project. "We have about 5,200 players at Rally each month," Dillon says, "and CourtReserve takes care of each of them."

With point-of-sale built into the platform, Rally knows exactly what's in stock at any given time and gets notified automatically when levels run low, so the pro shop stays stocked without any manual tracking required.

When it comes to staffing decisions, Rally lets the data lead. Heat map reporting shows exactly when court traffic peaks and for how long, allowing the team to ground scheduling decisions in real numbers instead of guessing.

With a strong member base established, Rally's focus has shifted to attracting beginner and youth players. CourtReserve's Public Booking feature has been central to that effort, letting first-time players book without a membership or account. “The Public Booking feature has been phenomenal," Dillon says. "They can sign up for an event without the emotional commitment of becoming a member."

As Rally's operation has matured, so has their use of CourtReserve's partner ecosystem. Through webinars, product releases, and Catalyst events, the team has added Swish, Patch Retention, and SaveMyPlay, each one extending what their platform can do.

With a lean operation already humming, Rally is focused on what's next. The team is adding CourtReserve's access control integration, which will allow the facility to run unmanned during early morning and evening sessions, bringing in new revenue and saving them a projected $34k in annual labor costs.

For Rally, operational efficiency is just the means to an end. What truly matters is what happens on the other side of it — members greeted by name, stress melting away, and a community that keeps growing one player at a time.

An overhead view of multiple indoor pickleball courts in use at Rally Pickleball Club in Auburn, Washington, with Rally branding visible on the court dividers.

A male pickleball player in a Rally Pickleball Club shirt mid-shot on an indoor court in Auburn, Washington.

Players socializing in the lounge area at Rally Pickleball Club, surrounded by warm string lights and wooden dividers inside the facility.

Two players competing in a doubles match on an indoor pickleball court at Rally Pickleball Club in Auburn, Washington.

A Titan ball hopper filled with yellow pickleballs in the pro shop at Rally Pickleball Club, with court shoes displayed on a rack in the background.

A coach or instructor leading a group clinic or beginner session at Rally Pickleball Club, with players gathered around listening inside the facility.

A female pickleball player mid-swing at Rally Pickleball Club in Auburn, Washington, playing on an indoor cushioned court.

A tournament podium with Rally Pickleball Club branding

A large group of Rally Pickleball Club members and players gathered on the indoor courts in Auburn, Washington, with the American flag visible in the background.

Two players competing on an indoor pickleball court at Rally Pickleball Club, with Selkirk-branded nets and Rally signage visible courtside.

Why they chose CourtReserve

Built for lean operations

From automated access control to heat map staffing reports, CourtReserve handles the operational heavy lifting, so clubs can do more with less staff, fewer hours, and lower overhead.

One platform, total control

CourtReserve gives clubs a single, connected system for every operational need, from court reservations and memberships to POS, access control, and real-time reporting.

Growing integration ecosystem

CourtReserve's partner ecosystem gives you access to best-in-class tools and integrations that help you serve members better, automate more, and run smarter.